Tuesday, 4 December 2018

War of Whatsapp against Fake News, ads run on TV,whatsapp news

War of Whatsapp against Fake News, ads run on TV,whatsapp news

Social networking app Whatsapp, who is accused of misuse, launched its first television campaign in India on Monday as part of its efforts against inflammatory rumors and false information. The popular messaging platform had earlier launched two-stage radio campaign to spread awareness among users. The first phase of the campaign began on August 29 in 46 radio stations of All India Radio (AIR) in Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh, Rajasthan and Uttar Pradesh.

The second phase of the campaign started on September 5 on 83 radio stations in Assam, Tripura, West Bengal, Gujarat, Karnataka, Maharashtra, Andhra Pradesh and Telangana, Odisha and Tamil Nadu. For the TV campaign, Whatsapp said that he worked with filmmaker, Shirish Guha, to create three films of 60-60 seconds, which show the scenario of possible rumors spread among the users.

The Facebook-owned platform said that the movies, which are just before the assembly elections in Rajasthan and Telangana, will be available in nine languages ​​on TV, Facebook and YouTube. Bosco Zubayga, who created these films for Whatsapp said, "We are happy with the effect of whatsapp in connecting people with their loved ones, and we also believe that due to the association of people, misinformation spreads. . "

In some cases, some incidents of massacre in the country have also declined in some cases of spreading misinformation on the messaging platform of 200 million users in India, after which the government had to give strict message to the company. In August, Union Information Technology Minister Ravi Shankar Prasad met the Chief Executive Officer (CEO) of WhatSpeed ​​Chris Daniels in August that the platform should run according to the rules and take appropriate steps to prevent its misuse. Zubayga hoped that this campaign will help people to be safe on Whatsapp.

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